Which term best describes treating the world as a single market, without dividing into country-based markets?

Which term best describes treating the world as a single market, without dividing into country-based markets?

• A. Geographic structure
• B. Global ethics policy
• C. Global organization
• D. Global Sullivan Principles

Answer: (C)

When a company treats the world as a single market, it’s adopting a global integration approach—standardizing products, branding, pricing, and HR practices across borders and often centralizing decision making. This describes a global organization, the term that captures operating with unified strategies and operations worldwide rather than tailoring to each country’s market. A geographic structure would divide markets by country or region, not treat them as one; a global ethics policy or the Sullivan Principles refer to ethics guidelines or frameworks, not the overall market approach.

When a company treats the world as a single market, it’s adopting a global integration approach—standardizing products, branding, pricing, and HR practices across borders and often centralizing decision making. This describes a global organization, the term that captures operating with unified strategies and operations worldwide rather than tailoring to each country’s market. A geographic structure would divide markets by country or region, not treat them as one; a global ethics policy or the Sullivan Principles refer to ethics guidelines or frameworks, not the overall market approach.