Which term describes an organization that views the entire world as one market?

Which term describes an organization that views the entire world as one market?

• A. Geographic structure
• B. Global ethics policy
• C. Global organization
• D. Global Sullivan Principles

Answer: (C)

Thinking of the world as one market means pursuing a global strategy with standardized products, centralized decision-making, and a single brand approach across countries. This is exactly what a global organization embodies—operating with a coordinated, worldwide system rather than tailoring to each locale. A geographic structure, in contrast, organizes by regional units and tends to adapt to local markets. Ethics policies or principles are about guiding conduct and aren’t about viewing markets globally. So the best term is global organization.

Thinking of the world as one market means pursuing a global strategy with standardized products, centralized decision-making, and a single brand approach across countries. This is exactly what a global organization embodies—operating with a coordinated, worldwide system rather than tailoring to each locale. A geographic structure, in contrast, organizes by regional units and tends to adapt to local markets. Ethics policies or principles are about guiding conduct and aren’t about viewing markets globally. So the best term is global organization.