Which term describes the flow of information from management to employees?

Which term describes the flow of information from management to employees?

• A. Upward communication
• B. Lateral communication
• C. Downward communication
• D. Diagonal communication

Answer: (C)

Downward communication is the flow of information from management to employees. This path is used when leaders share directives, policies, strategic goals, job expectations, and performance feedback with staff, helping ensure everyone understands what is required and how their work fits with the organization's direction. In contrast, upward communication moves information from employees to management, lateral is among peers at the same level, and diagonal crosses levels and departments.

Downward communication is the flow of information from management to employees. This path is used when leaders share directives, policies, strategic goals, job expectations, and performance feedback with staff, helping ensure everyone understands what is required and how their work fits with the organization's direction. In contrast, upward communication moves information from employees to management, lateral is among peers at the same level, and diagonal crosses levels and departments.